Copywriting

Dr Maz is a creative copywriter for branding, digital and thought leadership content

Unlock a powerful origin story, just like a Marvel superhero. Unleash a compelling tone of voice that’ll live ‘rent free’ in your customers’ minds. Articulate your big ideas in a way that makes you magnetic and memorable. That’s what brand copy can do… and that’s my vision for you.

Brand copy SO more-ish that they come back for seconds and thirds and fourths…

My specialty is working with Creative Small Businesses, Coaches, Mental Health and Health & Fitness brands. Creativity and well-being are at the core of my mission and I won’t stop until the world pays attention to the deep value these businesses bring.

Past Clients

Who you are…

  • If making the world a better place is on your agenda, you’re in fine company. You may have B Corp status (or are working towards it), be a non-profit or simple a solo operator with impact front and centre. You want your comms and brand copy to inspire action, do good and not reek of cheesy marketing speak.

  • Problem-solving and innovation fire you up just as much as a quirky turn of phrase. You don’t shy away from finding novel and delightful ways of expressing yourself, but sometimes draw a blank. You want to be known as someone who thinks outside the box, whether that’s as an entrepreneur, business leader or professional Creative.

  • Challenges excite you and obstacles are opportunities for growth. There’s nothing you won’t attempt and failure brings you one step closer to success. Like a dog with a bone, you need a creative partner to help draw out your big ideas and translate them into words that empower and inspire your audience.

  • You’re attuned to your own emotions, thoughts and behaviours. Daily practices like journaling, meditation or working out keep you on track. As a healthy communicator, you know how to express your opinions but often get hit with self-doubt when you try to take action. You know yourself but struggle to translate it into words others can relate to.

Menu of services

I specialise in creative copywriting for branding, strategy and advertising. Check out the menu but don’t let it limit you (I love trying new things!).

    • Naming & Taglines

    • Key Messages

    • Tone of Voice

    • Positioning Statements

    • Value Propositions

    • Brand Story

    • Brand Archetypes

    • Website Copy

    • Content Strategy

    • Blog & Social Media Planningng

    • Content Design

    • Information Architecture (IA) & Taxonomy

    • Thought Leadership

    • Ideation & Concepting

    • TVC & Radio Scripts

    • Print Collateral

    • Digital Ads Copy

Copywriting packages

Get Unstuck

This 2 hr online workshop is for you if you’re feeling stuck: on your ideas, content or how to talk/write about what you’re building. We can dive into your pitch deck, website copy or any other sales materials you need to help you take action. You’ll walk away with an action plan, more ideas and know exactly how to move forward (and not get stuck like that again!).

VIP Day

If you’ve got an assortment of copy tasks that need to be done, this is the package for you. We can work on email sequences, website copy, digital products, social media profiles, pitch decks, blogs and more. The VIP day is 7hrs, plus a planning call the day before, and can be delivered online or in-person (location depending).

Brand Foundations

Getting clear on the value of your product/s, where you exist in the market, what you stand for and who you are is foundational for success as a Startup. In 4-5 weeks, we’ll craft targeted value propositions, laser focused positioning statements, inspiring key messages and a unique tone of voice for your Startup. Without these foundational pieces, you’ll sound like everyone else and struggle to produce content that gets any cut-through.

Creative copywriting that hits the mark…

  • "Marion consistently proves to be my go-to resource for content and copy needs of my clients. I confidently vouch for her expertise by staking my own reputation on her involvement in projects, often describing her as the creator of copy that yields exceptional results. Marion's work transcends mere social media engagement; she delivers tangible revenue growth. With a clear understanding of both strategic objectives and target personas provided by me, Marion consistently delivers exceptional results on the first attempt. Her ability to grasp product positioning and customer challenges across various industries enables her to craft compelling content effortlessly. Our collaboration is characterized by efficiency, as revisions are rarely needed, allowing me to promptly deliver outstanding work to clients. Marion's contributions, whether in crafting mission statements, advertisements, or websites, consistently lead to rapid revenue generation. I eagerly anticipate the opportunity to continue working with Marion in the future."

    Raquel Bowles, Growth Marketer

  • "Marion is one of a kind combination of incredible creativity, wit, research and exceptionally good writing. For us Marion's academic background and her down to earth style is able to flex for our diverse community. Marion writes in depth scientific content in a very human way for our product, blog and white papers. Marion is a great culture add, the first to jump in and make fun."

    Michelle Duval, Founder & CEO, Marlee

  • "I worked with Dr Marion briefly at a part time role and let’s just say, in the short time we worked together, she had a profound impact on me professionally & personally. Dr Marion is not only a talented copywriter, but a multifaceted, highly experienced coach. She not only brings a creative flair to otherwise boring SEO copy, but also understands the principles of SEO and together we delivered amazing copy for our clients. Dr Marion was also a fantastic coworker, super helpful, knowledgeable and a reliable person to lean on within the team. She is a born leader, whose words come with impact and she has the ability to command words as well as commanding the room. It was a pleasure to work with Dr Marion and anyone she works with - whether through copywriting, consulting or creative coaching would be lucky to have her!"

    Chloe Chiang, SEO Specialist

  • "Marion is one of the most skillful and creative writers I've ever had the pleasure of working alongside of. I couldn't speak more highly of her as both an employee and coworker. She's smart, ambitious, a team player, and extremely diligent. She produces high-quality work at a fast pace. As the SEO Strategist of our agency, I especially appreciated Marion's interest and enthusiasm for learning how to integrate SEO best practices and keyword optimization strategies into her writing. She's a quick learner and always enthusiastic about helping the team in any way possible. On top of her professional acumen, she is a genuine pleasure to work with. Her talents and charm make her a rare, valuable asset that any company should be honored to have on-board."

    Kimberly Forney, Director of Search Marketing, Greenhaus

  • "Marion and I worked together on a large transformational project and prepared tone of voice guidelines for our brands. As a communications contractor, Marion quickly understands briefs and delivers quality results quickly. She always maintains a positive demeanor and she quickly builds rapport with colleagues and stakeholders. Her writing skills are stellar, and she always presents copy that meets your objectives and speaks clearly to your members and customers. Marion has quickly become my go-to communications contractor and I highly recommend her."

    Petra Barraza, Marketing & Comms Manager

All that stands between you and better brand copy is hitting the contact button below…