Now Actually

A common reason a business needs a creative copywriter like myself is when in-house staff are on holidays or exit the business, leaving a bit of a hole (and a whole lotta work that still needs to get done!). The latter was the case for outsourced HR brand, Now Actually, who required some editorial support for their amazing team after their copywriter moved on.

Initially, this looked like a package of 8 hours a month to review content and advise on content strategy, but we soon realised there was a huge opportunity to audit the brand’s website, which had been updated in spits and spurts since launch in 2020. I worked closely with the Founder and Managing Director, Jenna Paulin, Marketing Manager, Felicity, and Client Engagement Manager, Renee, to first craft a new verbal identity for the brand’s aspirations. Then, we rolled this out across new website copy and a revamped sitemap to make sure they were communicating all the incredible work they do for their clients.

What I loved so much about this project was creating a new brand story. Not only does it speak to why the business was formed, but it also positions Now Actually in the context of what’s happening in HR and at work, more broadly. Using strategic storytelling to highlight how crucial outsourced HR is to business owners is a more effective way of reaching the right people – it’s not just about WHAT they do, but about WHY it’s important. When you can tap into the emotion of the problem your business is solving, combined with having clear offerings, you make it so much easier for people to invest in you.