Superformula

I met Superformula Founder, Scott Baggett, when Growth Marketer Rocky Bowles wheeled me in to support her amazing work on the brand’s positioning. Rocky and I have collaborated on a number of projects in the last 5 years and this one was nothing short of spectacular!

Superformula are a global team of digital transformation experts. They work in-house with some of the world’s biggest brands, like MGM Resorts, Goolgle and Hagarty, on how to leverage digital to drive outstanding customer experiences. With Rocky, I worked on a few key deliverables for Scott, including the brand’s key messages, positioning statements, service descriptions and tagline. What’s unique about Superformula is their business model: they have two distinct ways of working that both needed articulating to land with their respective target markets. The scope of what they can do for a brand is huge, so they required copy that reflected that scale without becoming too opaque or abstract. It was a big challenge but made super enjoyable working alongside such epic humans.

Scott was a joy to work with at every stage of the process. Despite being naturally busy, he made time to walk me through his thinking and toss around ideas, which (if you’re a Creative) is a gift from the Gods. Add in Rocky’s super sharp insights and ability to nail persona work, and we became an unstoppable dream team of epic proportions!